From running hardware stores to becoming leaders in the marine industry, Lars and Henrik Peterson, known as the Iron Brothers, have built IRON Boats on a foundation of vision, determination, and adaptability. Their journey has transformed challenges into opportunities, resulting in a brand that continues to grow, delivering innovation, style, and performance to boaters worldwide.
Reed Yacht Sales is proud to represent IRON Boats in the Great Lakes. We should have our first boats arriving late this summer. We look forward to showing you this exciting new brand.
About IRON Boats: A vision born from a market gap
Driven by a passion for the sea and a desire to fill a gap in the market, the Peterson brothers set out to create a new standard in stylish, functional and affordable day cruisers. With years of experience navigating the rugged Swedish archipelago and working hands-on as a boat retailer, they knew exactly what was missing: boats that combined cutting-edge performance with practical design.
To bring their vision to life, they partnered with the renowned Mannerfelt Design Team, experts in fuel-efficient, high-performance motorboats. The result was IRON, a sleek, versatile boat, built for adventure. Their stealth-inspired design, superior functionality, and outstanding seaworthiness quickly gained recognition both in Sweden and internationally.
The Peterson brothers have a deep understanding of what works on the water. Their expertise and commitment to innovation ensure that every IRON model is engineered to perform in all conditions, delivering an exhilarating and reliable boating experience.
800 - IRON Boats Sold
Since its inception 2019, IRON has proudly delivered over 800 boats and counting, solidifying its reputation for innovation and performance.
7 - Models
Starting with three models built around a single character, IRON has expanded into a diverse fleet of seven models, each embodying three distinct characters.
17 - Countries
IRON Boats is distributed in 17 countries and counting.
Visit Online:
IRON BOATS Website
The fender profile with air channels dampens movement and resonance sound while lowering the center of gravity. This contributes to a smooth and silent-running hull with excellent seaworthiness.
Last but not least, it makes mooring less stressful.
